PRODUCT DESCRIPTION STANLEY FATMAX tapes fit your toolbelt your hand and the job. 14 ft. of reach* and a durable high impact case make this tape dependable on any jobsite. Protective full tape blade coating and added BladeArmor at the hook extends tape life against abrasion and heavy use**. Large easy to read numbers and standard stud markers assure accuracy with the STANLEY tape measure.COM The Stanley 30-Foot-by- Inch FatMax Measuring Tape is reinforced on the first six feet with BladeArmor coating for maximum durability. A Mylar polyester film extends the life of the entire blade. This tape rule comes with a cushion grip built into the case for a non-slip grip and impact resistance. A top forward blade lock design makes it easier to lock and unlock the blade while a heavy heat-treated spring provides long life and smooth blade recoil. Tape Rule is reinforced with BladeArmor coating for maximum durability. See the full line of Stanley tape rules. Hand tools for the pro or expert enthusiast. view the FatMax product demo (requires Flash) The tape blade measures 30-foot-by- inch with a 11-foot tape standout. To simplify framing jobs the bright yellow easy-to-read blade has 16-inch and 19.2-inch stud center markings. It comes with Stanley s limited lifetime. About Stanley FatMax Tape Systems and BladeArmor Coating The FatMax family of products has established itself as one of Stanley s most extensive and innovative product families in the company s 161-year history. The FatMax line of hand tools features core tools essential for the pro or expert enthusiast who desire high quality durable tools. BladeArmor coating is a patented industrial thermoplastic coating the very same material that has been used to strengthen and protect aircraft parts such as the rotor blades on the Sikorsky Black Hawk Helicopter. Simply put it helps aircraft survive war zones and it also helps tape blades survive construction zones. Applying BladeArmor coating to tape blades reduces both tape breakage and tape returns enabling it to conquer the toughest testing ground of all -- the job site! FROM THE MANUFACTURER The Stanley Works originally a bolt and door hardware manufacturing company located in New Britain Connecticut was founded in 1843 by Frederick T. Stanley. A few years later in 1857 Frederick s cousin Henry Stanley founded The Stanley Rule and Level Company. In 1920 The Rule and Level Company merged with The Stanley Works and would go on to become it s famous Hand Tools Division. Over the years The Stanley Works has produced some of the most innovative and useful tools ever made. Among these tools are the Bailey Plane the Surform shaper the PowerLock tape rule and most recently the FatMax line of products. Today more than ever Stanley continues to be an industry leader in tool innovation. In 2001 Stanley introduced more than 100 new products bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanley s commitment to excellence Stanley was awarded the Prestigious Golden Hammer Award presented for New Product Innovation in both 2000 and 2001. See more.